The New York Times columnist tells it like it should be:
"There’s no reason not to show the top taxpayers a little love. Paying a lot of taxes should be a badge of honor. It proves you made it into the league of big money-makers, not to mention the fact that you’re supporting the upkeep of the Grand Canyon. If the I.R.S. had been doing its marketing properly, little kids would dream of growing up to become really big taxpayers."